Improper Link Schemes now Include Links in Guest Blog Posts and Press Releases
New SEO Strategies Required Last week, we examined changes Google has initiated relating to hyperlinks that are set in guest blog posts and press releases. According to the new Google guidelines...
View ArticleOnline Reviews Must Be Authentic!
Apparent Scam Investigated by Colorado Attorney General A local CBS news affiliate revealed recently that false Google+ profiles had been used to create online reviews for a local company that...
View ArticleMiley Cyrus and Anti-Social Activity
Many hoped this would go away quickly. Now we may be able to make it go away. Miley Cyrus’ showmanship not long ago at the Video Music Awards program lit up social networks worldwide. Following her...
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Social Signals and Search Engine Rankings
Want to know if your new romantic relationship will last? Just check your Facebook profile to find out! At least that is the conclusion reached in a recent study by Lars Backstrom of Facebook and Jon...
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Ron Burgundy Can Sell Cars!
“Bark Twice if You’re in Milwaukee!” What does this quote have to do with marketing messages? Well, nothing, but attention-grabbing silliness can improve visibility. Innovation in communication, story...
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Using Location Information in Building Consumer Profiles
Hyper-Local and Predictive Marketing Location systems that enable you to avoid traffic and get to where you want to go are nothing new. Some applications of location technology are emerging however,...
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Using Events to Extend Social Reach
What does a Football Championship game have to do with extending social media reach? With a little creativity, the attention any major event generates may be used to build visibility or increase cause...
View ArticleBacon Alarm Clock set for Release
Associating pleasant sights, sounds and experiences with products is a tried and true marketing method. A new and highly creative marketing project from Oscar Mayer adds another dimension – smell – to...
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Search Engines Give Reputation Problems a Long Shelf-Life
Starbucks Ireland Case Study Some mistakes don’t just go away. Back in June of 2012, coffee giant Starbucks committed a serious faux-pas in its Ireland market by tweeting: Most Irish...
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When New Search Engines Become Viable
DuckDuckGo to Make a Grand Entrance Although search engine DuckDuckGo has been around for a few years, its partnership with Apple could make it a viable player in the internet search world in the very...
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Changes in User Behavior Impacts SEO and Visibility Strategies
Getting top internet visibility – primarily on the search engine results pages (SERPs) can make a huge difference in the exposure and visibility your organization receives. Over the years, though, some...
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Communications Predictions for 2015
Implications for Search and SEO After spending many years working in the Search Engine Optimization and SEO world, it is a constant challenge to keep the content and value portions of the communication...
View ArticleSearch Engine Optimization and SEO for 2015
For many years, Google in particular has stressed quality content as the key to good search engine rankings. However, with some success achieved through simply technical means, many SEO practitioners...
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Instagram + New York = All The Feels
This week, let’s cut straight to the chase and share two terrific stories that have us swooning. As you may know, we’re remodeling our office so we’ve got our eyes peeled for hip design trends. So,...
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Need Some Social Media Advice? Here Are Some “How To’s”
If you’re nursing a Halloween candy hangover but can’t take a break because you’re in mid-term election overdrive, we’ve got some good news! This edition of Weekly Reads is chock-full of “how to”...
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